Values, Opinions & Insights from Children about E-safety


The VOICE Project aims to bring the voices and insights of children, parents, and caregivers to policy-makers. Building on the mission to leverage their views to inform digital policy at international, EU, and national levels, the conceived brand identity has the primary objective of communicating effectively that the children’s voices matter and shall be listened to, reaching and engaging a diverse target audience in type and age group.

Brand identity, Logo design, Graphic Design

Type of Client: Civil Society
Country: Belgium


With a combination of bold symbols, warm colours, rounded shapes, playful fonts, and typical children’s patterns and images, the brand stresses a warm and human-centred approach, representing the role of children as real owners, primary actors, and reference subjects of the project, inviting them to active participation through a friendly visual environment.