The bold and thick Nordfy logotype written in a sans-serif font is balanced by the stylised logomark which abstractly depicts an astrolabe. This latter’s rounded, minimalistic design suggests that it is pointing to the North. Its two circles symbolically represent the technological and creative dimensions of the project, metaphorically embracing the inclusive mission of empowering individuals and enterprises through AI and Scandinavian design principles. The gradient colour evokes the northern lights, which, used in the bulky lettering, resembles the screen of a digital device, mixing without any partition the two main components of the Nordfy project.