Green European Foundation Event
European Green Academy
The Green European Foundation hosted the European Green Academy 2024 at the beautiful venue of Maison de la Poste in Brussels. The initiative brought together speakers and activists in plenaries, workshops, and sessions to discuss the importance of forward-thinking ideas on critical environmental and political ecology topics. The event had the goal to increase education around these matters and bring forth an engaged citizenry. With this objective, Re.Brand Studio proudly worked in close exchange with the GEF team to create a new visual identity and communications materials for the Academy.
Brand identity, Graphic Design
Type of Client: Civil Society
Country: Belgium
The new brand focused on establishing the Academy as the primary discussion and exchange forum of the European Green Movement, engaging professional stakeholders as well as the younger generations of Europeans who are ultimately at the frontline of community actions.
The visuals have as their central element the clear, powerfully geometric logo that merges different dimensions of the project and is a unifying symbol of all the layers involved. The flower-like shape of the logomark displays three green leaves rooted in the Green European Foundation’s iconography, each representing EGA’s key themes of Democracy, The Future of the Green Deal, and Social Europe. The blue petal to the bottom-right is instead aimed at highlighting the knowledge, training, and networking objectives, vaguely resembling a speech bubble. Finally, the dark green heart of the flower keeps all these dimensions together, metaphorically putting at the centre of the political agenda the future of Europe.
Starting from these key identity features and a broader colour palette of greens, yellow, and pink, we designed a set of consistent digital and printed communications assets used by the Foundation’s team for the promotion of the event and the branding of the venue. The produced outputs ranged from classic social media templates to customised items offered to the attendees, such as the biodegradable bookmarks.
Ultimately, the #EGA2024 was very successful, bringing forth enthusiastic participants from across Europe. Notable speakers included Nicolae Stefanuta: Vice President of European Parliament, Rasmus Nordqvist: MEP, Green Group European Parliament, Benedetta Scuderi: MEP, Green Group European Parliament, and Enrico Somaglia: Deputy Secretary General European Federation of Food, Agriculture and Tourism Unions, among others.
Photos by Emanuele Gualandri, courtesy of the Green European Foundation.
