The bold visuals designed for the new ENAR brand identity and website emphasise the role of the organisation as the voice of racial justice in Europe. In particular, the circle stands as an essential representation of the members network, the interchangeable symbols are inspired to ENAR’s 6 core values, the flexible lettering is a metaphore for the minorities’ need to raise their voice, while the bright colour palette challenges the stereotypical and non-inclusive branding for racialised communities.
PROJECT: Logo Design, Brand Identity, UX, UI, Web Design
Brussels